The wordmark is the type.
There is no drawn logo. The wordmark is Bricolage Grotesque set live, pinned to its text optical size. Tight set for naming; tracked-out reserved for signatures.
Treatments
Tight set reads as a name; tracked-out reads as decoration. The site needs a name first - tight is the default everywhere.
Clear space and minimum size
Give the wordmark room equal to the cap height of its P on all sides. Below minimum size, use the tight set only.
- Minimum tight set - 18px
- Minimum tracked-out - 22px; below that, don't use it
- Colour - accent yellow on dark, near-black ink on elevated. Nothing else.
The optical-size pin
Bricolage Grotesque is a variable font whose default optical size (96) is a display cut - it reads as a generic geometric sans. The wordmark's character lives at the text optical size.
/* every wordmark instance pins the axis */ font-variation-settings: "opsz" 14, "wght" 700;
Rules
Set it live. The wordmark is text - selectable, accessible, crisp at every size.
No SVG, no image, no outline. Exporting the wordmark as a graphic breaks the rule that the brand is type-led.
Tight set for naming - nav, documents, product chrome, anywhere Pitvolt is being named.
Don't decorate with the tracked set. It's reserved for footer signatures, slipcases and the press kit.
Pin opsz 14. Every instance, every size. The pin is what makes it ours.
Don't re-track, re-weight or recolour. Two treatments exist. There is no third.