Short sentences. Falsifiable claims.
Founder-honest, Ghana-native. If a sentence would survive copy-paste onto ten other African startup sites, it isn't ours. Name the place, the number, the date.
Cadence
"Charging that works through dumsor." Specific, checkable, person-shaped. Contractions are fine.
"Reliable power for the modern driver." Nothing in it can be proven or disproven.
Honest about what doesn't exist yet. "Site Zero opens soon." A sentence of reasoning beats two of marketing.
"Our growing network." There is one site. Say so - it's more credible, not less.
Voice per surface
The mechanics
"We" is Pitvolt - never "the team". "You" is the reader - never "users" or "customers". "They" is reserved for what we're not.
Sentence case for everything. The uppercase mono eyebrow is the only exception.
Amount + currency code: GHS 12.50, never ₵ alone. Payment method is "Mobile Money" - vendor names never appear in product or marketing copy.
No emoji, anywhere. Allowed: the arrow → after CTAs. No em dashes - use a spaced hyphen. Never substitute >> for the arrow.
Microcopy
Banned words
These never appear, in any copy, on any surface.