Pitvolt brand guide
Brand guide
The core elements of the Pitvolt brand and how to apply them. Everything here is set live in the system it documents - same tokens, same type, same motion.
Pitvolt
Wordmark→
The wordmark is the type, set live. Tight set for naming, tracked-out for signatures. Clear space, minimum sizes, and the optical-size pin.
Colour→
Eight locked tokens: near-black, off-white, high-voltage yellow, clay red. Plus the fixed status colours and the combinations that pass contrast.
Aa
Bricolage · Inter · Geist Mono
Typography→
Three faces, three jobs. Display for headlines, Inter for body, mono reserved for numbers, dates and codenames. All self-hosted.
Iconography→
Phosphor Light with the Pitvolt twist - a clay-red corner notch and a yellow voltage spark, applied by the wrapper, never redrawn per icon.
Motion→
One easing curve, short durations, and a hard rule: wait states always animate - dot-wave, pulse-rings, shimmer - never a static spinner.
04 - What we're building
We're not waiting.
Voice & writing→
Founder-honest, Ghana-native. Short sentences, falsifiable claims, sentence case. The banned-word list and the money rules live here.
Atmosphere & layout→
The stack every page sits on - gradient, orbs, glass, noise - plus the 8-pt spacing scale, radii, and container rhythm.
Components→
Buttons, header, tags, FAQ, timeline, image slots, mailto and email CTAs, the earnings calculator, demo chrome, and the step strip.